Age UK

Project: The flagship publication for the UK’s largest charity working with older people
Sector: Charity

Life magazine has been rebranded and relaunched with inspirational interviews, pertinent advice and information on Age UK’s campaigning. Reaching a million readers from a wide demographic, Life has increased awareness in the charity and has resulted in a vast uplift in readers contacting the charity for support and advice.

Working closely with Age UK, we devised a magazine that would harness a community. Ensuring accessibility guidelines were stringently adhered to, we concentrated on our core belief that entertainment is crucial in extending the shelf-life of the magazine. The end result is that Life entertains its readers and promotes Age UK’s invaluable services for longer while advocating its key message: love later life.