“From the initial meeting with JPM we have found them an excellent team to work with. The quality of ideas that they brought forward, the ease of then producing the articles, through to the excellent look and feel of our magazine, have all been great. We now have an in-lodge magazine at Center Parcs that really represents our brand. It says quality and family, which is a testament to JPM’s understanding our brand and the audience that we're talking to." Andrew Regan, brand manager at Center Parcs
Center Parcs wanted an in-lodge magazine that reflected their brand values, while also being a compelling read for guests to relax with in their downtime. JPM relaunched Village Life as a lifestyle magazine packed with features on parenting, activities, food and nature that reinforces brand love and encourages guests to make the most of their break. Village Life appears in all lodges across Center Parcs’ six villages, which are visited by 2.2 million ABC1 guests per year. JPM also produces content for the Village Life blog, extending brand loyalty to an even wider audience.
We provided editorial and design consultancy on the revamp of Center Parcs’ Village Life blog, which was relaunched to fit with the new-look magazine. Our regular blog content gives guests seasonal information, while upselling activities and experiences at Center Parcs. Guests keep in touch with what is happening at villages in between visits and our content means they have even more reasons to book a return break.