UK Council for Psychotherapy

Project: New Psychotherapist, the membership magazine of the UK Council for Psychotherapy
Sector: Psychology

UKCP wanted to take its magazine in a daring new direction, extending its message beyond the therapy room to highlight the broad impact of members’ achievements. We worked collaboratively to create a new brand and strategy, with the focus on demonstrating the work of UKCP to the public and Parliament.

A fresh and edgy design, plus agenda-setting content, mean New Psychotherapist is now a must-read not only for the profession, but for everyone.

“It’s been a huge pleasure to embark on such a creative editorial journey with a team that understands our priorities,” says Professor Sarah Niblock, CEO of UKCP. “JPM worked diligently to get to know us and now share our bold ambition as much as if it were their own. The feedback from our members has been tremendous.”